Bob Goldstone, 67, vice president of sales for Thirty Tigers died Sunday after he fell off a bike that he was riding in Cheatham County.
Emergency crews responded at 5:07 p.m. Sunday to 4310 Gourley Road to a report of a person lying in the street.
A passer-by in a vehicle found Goldstone on the ground with the bike.
The cause of the accident is not yet known, but there is no evidence Goldstone hit anything before he crashed.
Goldstone was transported to Vanderbilt University Medical Center where he passed away.